Tuesday, May 02, 2006

New Design Concept

One of the problems we've been experiencing with the poster and DVD cover is that lots of people mistake the movie for a cartoon. That's a fair mistake considering the title. With us coming to the end of our first batch of 1,000 DVD's and a potential new batch in the near future alone with upcoming treatment/press packet covers I've begun to rethink the Blasto design/poster/cover. Here's a rough concept:

What I'd like to do is get some good publicity photos of Colin and Daryl to put on the DVD. So instead of a drawing of Colin or Blasto, it would be a photo. We'll still be sticking with the black, red, and white color scheme. Not only does that tie in well with the opening credits, but it was such a vibrant and stark color scheme that it captured attention.

Now before anyone makes any references to the Star Wars: Episode I teaser poster I'll have you know the idea for this poster is a variation on an old "More to Come" title card from the Tonight Show way back in the Johnny Carson days. I saw it when I was little. It was the image of a boy in pajamas, a towel cape around his neck, with a lamp and an oscilating fan at his feet. The shadow he cast on the wall was that of a muscle bound hero. There were a series of cards like this. A kid with a hat and a hose projected the shadow of a firefighter, and so on. I think that concept captures the entire feel of our movie perfectly. We may not be heroes, but we are the shadow of one.

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